SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
Stemming is the
process for reducing words to their stem, or root form. Search engines use
this process to deliver relevant search results based on the search word's
root spelling. For example, a search for skating can also return
results for skate, skates, and skateboarding.