A target audience is a specific group of people or users that you are trying to reach. For example, if you sell cars, your target audience may be adults in the 18-45 age range who need personal transportation to commute to work.  In essence, your target audience is the group of prospects or consumers that you will focus your marketing efforts on.

Understanding your target audience is something that is on-going as your target audience may develop different needs, especially as it pertains to your website.  By understanding who your target audience is, you can leverage your website as a powerful tool to intercept your target audience.

When defining your target audience, you'll want to consider:

• Who makes up the majority of your business transactions?

• Who do you have the most potential to satisfy with your product/solution?

• Who are your most profitable clients?

• What common needs do they share?

Quite often a target audience is further segmented by demographics such as:

• Age/Experience

• Gender

• Interests

• Income