# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 

Traffic Potential

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Traffic potential is an estimate of the number of visitors that are expected to visit and interact with a web site.  Traffic potential is a key metric when measuring the success of your SEO efforts.  Without traffic to your website, the chances for online ROI success are limited.

There are various ways and metrics that can be used to measure traffic potential including:

  • Visitors

  • Search Engine Referrals

  • Keyword Referrals

  • Page Views