SEM Insights into B2B Buyers
Using Search to Understand Your Sales Cycle
On-Demand Webinar by Omniture in partnership with Enquiro Continue
Traffic potential is
an estimate of the number of visitors that are expected to visit and
interact with a web site. Traffic potential is a key metric when
measuring the success of your SEO efforts. Without traffic to your
website, the chances for online ROI success are limited.
There are various ways
and metrics that can be used to measure traffic potential including: