the process of looking for information in the media format of video.  Video search optimization has become increasingly important the search engines roll out blended search results.  Try performing a search in Google for a popular brand or item.  You can now expect to see images within the main search results.  Here's what a search for "ford hybrid" looked like in Google:

Online video ads are four times more effective than other online formats. Viewers are five more times engaged with interactive video content. Online video ads beat TV ads in increasing ad awareness and purchase intent. MySpace and YouTube are examples.