Refers to the ability of having a presence in the online space particularly a presence in search engine results. Online visibility can be measured by your website presence in the search engine results, social communities and on the Internet as a whole. Having visibility on the Internet enables you to promote your brand, you company, your products, your solutions and the like. Visibility can be increased by creating a presence in the online world by creating a website, a blog, posting in forums, submitting to online directories, participating in Wikis or other methods of distributing content on the Internet. From a search engine optimization (SEO) point of view, improving visibility means optimizing your site, generating links back to your site in hopes of driving visitor traffic to your site.