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Home > Marketing Glossary > AdWords - Google

Online Marketing Glossary

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AdWords-Google

the Google advertising platform that consists of a PPC (see pay-per-click) program where webmasters can create their own ads and choose keywords. It is Google's CPC (cost-per-click) based text advertising. Each time a user clicks on your ad you pay the amount that you have bid on to be located on that Google SERP location.

adwords.google.com