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Home > Marketing Glossary > Algorithm

Online Marketing Glossary

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Algorithm

a set of protocols or rules that search engines use to rank the listings contained within their index in response to a particular search query. It is a sophisticated program of rules that the search engine developers create to determine and rank the degree of relevance for data.

The search engine algorithms contain complex components that determine how a web page is ranked. Components of the algorithm include on-page factors as well as linking factors from other websites . The original paper describing Google's algorithm was written by Sergey Brin amd Lawrence Page and is still available on Stanford's website .