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Home > Marketing Glossary > Anchor Point

Online Marketing Glossary

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Anchor Point

When a website user first sees a page and something catches their eye, they may be drawn to a specific location and perhaps influenced by location, color, advertising, a box or other point from which they then explore the page and decide upon areas of interest. These areas form critical points of reference for the whole website design process and are considered to be key to whether a user remains on the page for any duration of time or moves elsewhere.