Marketing Insight - Enquiro Search Solutions

Enquiro's Services

We get B2B demand generation. Drive higher ROI through Search Engine Optimization and Pay-Per-Click Advertising.

Case Studies

Take a look at how we've helped companies like yours succeed in search.

White Papers

Looking for a place to start your research? Enquiro has a wealth of free information on B2B marketing.

Home > Marketing Glossary > Authority Site

Online Marketing Glossary

Choose a letter.

Authority Site

In the SEO sense, an authoritative site is a website that has unique content, inbound links , outbound links and is highly rated by search engines. When seeking to build your external link inventory, your site can receive more benefit by being linked to from an authoritative site that is relevant. Authority sites tend to be more trusted and have a higher Page Rank . A site with a Page Rank 7 would be considered more of an authority by Google than a site with a Page Rank 3.