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Home > Marketing Glossary > Bid Management

Online Marketing Glossary

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Bid Management

Bid management is the process of managing your sponsored ( pay-per-click ) online ad campaign. It is used for managing sponsored campaigns in,e.g., Yahoo Search Marketing or Google Adwords . In essence, bid management is the process of optimizing paid search engine bids for the desired rank and maximum amount you are willing to pay per keyword, to maximize return on investment.