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Home > Marketing Glossary > Golden Triangle

Online Marketing Glossary

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Golden Triangle

This is created by the areas of maximum interest among searchers. During a search, eye tracking activity happens in a triangle at the top of the search results page. This triangular viewing pattern reaches out from the top left of the search results and this is very much the initial interaction from which the Golden Triangle is defined. Searchers normally scan the rest of the listings in an F pattern, looking laterally at the top results, then vertically, with less lateral scanning the further down the list.

See Google's Golden Triangle for more.

Google's Golden TriangleClick here for large image: