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Home > Marketing Glossary > Keyword

Online Marketing Glossary

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Keyword

a single word that a user types into a search engine to find a resource or information. A group of keywords form a key phrase. Keywords can help you target your audience.

Keyword research is a critical component of any SEO or sponsored marketing campaign. An effective keyword strategy can be the difference between success and failure of your online marketing efforts.

Past Enquiro Articles on Keyword Success

Keyword Success in Search Engine Marketing - Part 1 - Keyword Evaluation

Keyword Success in Search Engine Marketing: Part 2 of 3 - Keyword Usage in Text

Keyword Success in Search Engine Marketing: Part 3 of 3 - Keyword Usage in Title & Meta Tags