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Home > Marketing Glossary > KPI (Key Performance Indicator)

Online Marketing Glossary

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KPI (Key Performance Indicator)

Metrics used to monitor progress towards a goal. Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. An example of a website KPI could be something as simple as the number of page views a specific page receives.

Past Enquiro Articles on Key Performance Indicators

Determining Proper Key Performance Indicators

Measuring Key Performance Indicators

Key Performance Indicators for Content Based Sites

Key Performance Indicators for e-Commerce Based Sites

Key Performance Indicators for Lead Generation Sites

Key Performance Indicators for Service and Support Based Sites

Online Key Performance Indicators in 2007