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Home > Marketing Glossary > On Site Experience

Online Marketing Glossary

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On Site Experience

How a user interacts with your site once they arrive on your site. A successful on site experience may result in repeat visits from the user. A negative on site experience may mean that the user abandons your site never to return or results in visiting a competitor's site. Many site owners use eye tracking research to determine how people react to their site in order to see what the on site experience will be.