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Home > Marketing Glossary > Organic SEM (Organic Search Marketing)

Online Marketing Glossary

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Organic SEM (Organic Search Marketing)

The act of positioning a web site to rank in the natural or organic or algorithmic search results of a search engine. Organic Search Marketing consists of a number of strategies and tactics that site owners use to improve visibility within the search results. Organic SEM may include items such as meta data optimization, page optimization, link building, content development, blogging or other initiatives that you use to improve search engine rankings.