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Home > Marketing Glossary > Positioning

Online Marketing Glossary

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Positioning

Positioning as in "positioning of a web site" refers to the ability to promote the visibility of a site in the search engine results.

Positioning refers to where a web site or web page is ranked on a Search Engine Results Page ( SERP ). Web sites or pages that are appropriately optimized and highly relevant to the searcher's query typically earn a higher position in the organic search results . For PPC search results, bid management is an additional component that affects positioning.