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Home > Marketing Glossary > Quality Score

Online Marketing Glossary

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Quality Score

Each major search engine (MSN, Google, and Yahoo) have their own proprietary algorithm to calculate the perceived quality of an ad based upon a variety of factors including:

  • Relevancy of Keyword to Ad
  • Relevancy of the Ad to the Landing Page
  • Relevancy of the Keyword to the Landing Page
  • Historical CTR
  • Historical Bounce Rate