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Home > Marketing Glossary > Repeat Visitor

Online Marketing Glossary

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Repeat Visitor

a metric used in web analytics that signifies that a visitor has frequented your site on multiple occasions in a defined period of time. The repeat visitor might represent a search engine crawler or a human visitor that has visited your site more than once.

Repeat visitors can be an indication if your web site's content is bringing users back and whether your site visitors are having a positive experience on your web site.