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Home > Marketing Glossary > ROAS (Return on Advertising Spend)

Online Marketing Glossary

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ROAS (Return on Advertising Spend)

The value (expressed in $) that a marketer gets by spending a dollar on corresponding advertising. Simply put, if you spend $2 on advertising and generate $15.00 in sales which can be attributed to that advertising, your Return on Advertising Spend is 15/2 = $7.50.