Marketing Insight - Enquiro Search Solutions

Home > Marketing Glossary > Robot

Online Marketing Glossary

Choose a letter.

Robot

Also know as crawlers, spiders and wanderers . These are all associated with search engines. These are automated programs that search the web and collect information about the websites. They can identify sites, user traffic information, page navigation trends, and from where visitors arrived on the page, and also key terms that are indexed into search engine databases for retrieval by search engine statistical analysis systems.