Acronym for Return On Investment . ROI refers to the percentage of profit or revenue generated or lost from a specific activity. This is a key metric used by marketers to measure the success of their marketing campaigns. Return on investment is a performance measure that is often used to evaluate the success or efficiency of a marketing campaign. ROi can be measured by profit and/or by cost savings.

From a sponsored advertising perspective, ROI is the amount of money you make on your ads compared to the amount of money you spend on your ads.

Enquiro Related Resources on ROI

• What is Enquiro's strategy for ensuring every PPC client gets the highest ROI possible?
• How does Enquiro's system adjust bids to manage ROI goals?
• Measuring and Monitoring Success : Enquiro's B2B Expert Series
• Don't Think Click Fraud, Think Negative ROI
• Do Contextually Relevant B2B Ads Provide a Bigger Lift to Your Bottom Line?