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Home > Marketing Glossary > RSS Feeds

Online Marketing Glossary

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RSS Feeds

A method that allows users to subscribe to their favorite websites through a simple XML-based system. Webmasters use RSS to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website.

RSS feeds allow users to publish frequently updated content such as news articles, blog posts, video or other forms of frequently updated media.

Examples of RSS feed readers include: