Search Engine Marketing is separated into two major areas: Sponsored Search (SEM)/pay-per-click (PPC) search advertising, and search engine optimization (SEO) .

Search Engine Optimization is the act of marketing a web site via search engines, through strategy that helps improving rank in organic listings. It involves altering a web site so that it does well in the organic, crawler-based listings of search engines. Search Engine Optimization involves the ability of modifying aspects of a Web site to improve its ranking in search engines.

Numerous practices are used in SEO and include such items as:

• proper keyword identification
• submitting the Web site to directory services
• addressing Web site architecture
• content development
• on-page optimization
• meta data optimization
• building external link inventory
• video and media optimization

Related Enquiro Article About Search Engine Optimization

• Organic Search: What's In It For You? Part One
• Organic Search: What's In It For You? Part Two
• Organic Search: What's In It For You? Part Three
• Advantages of In-house SEO
• SEO 2.0: Will Content Still Be King?
• What Are Some Organizational Challenges with SEO?
• SEO Strategy: What Should it Consist Of?

More search engine optimization posts from ASK Enquiro.

Need help with SEO? Visit our organic search solution page for more information.