Marketing Insight - Enquiro Search Solutions

Enquiro's Services

We get B2B demand generation. Drive higher ROI through Search Engine Optimization and Pay-Per-Click Advertising.

Case Studies

Take a look at how we've helped companies like yours succeed in search.

White Papers

Looking for a place to start your research? Enquiro has a wealth of free information on B2B marketing.

Home > Marketing Glossary > Search Terms

Online Marketing Glossary

Choose a letter.

Search Terms

A search term is the query entered by the user in order to find information. Also known as keywords, query terms or query. The phrase (or word) a searcher enters into a search engine's search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for.