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Home > Marketing Glossary > Side Sponsored

Online Marketing Glossary

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Side Sponsored

a version of a banner advertisement. Side sponsored ads are the listings that you see on the right hand side of a Google SERP as an example. Here is a look at a Google SERP with side-sponsored ads for "Las Vegas hotels":

Side Sponsored Ads in Google

Enquiro Research has released whitepapers that show that side sponsored ads tend to draw less eye attraction than that of top sponsored or organic listings.