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Online Marketing Glossary

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SPAM

any method of trying to manipulate an environment using "flooding" techniques. In terms of SEO , Spam can take the form of things such as:

  • - Keyword Stuffing of meta tags
  • - Keyword Stuffing of Keyword Density in on-page copy
  • - Link Spam
  • - Email Spam

Email spam for example is the practice of sending massive amounts of E-mail advertisements to people that have not asked for it. Many times, SPAM E-mail lists are created by harvesting E-mail addresses from various places on the Internet. SPAM is particularly notorious for its' association with low quality untargeted 'mass marketing' and for scams.