Online Marketing Glossary
Choose a letter.
For best SEO results, each web page on a site should have a theme. That is, it should be clear what the page is about. The theme should be reflected in the use of relevant keywords on the page. In addition there should be site-wide themes that are consistent.
As the search engines work to improve the relevancy of their search results, the theme of one's site will play an important roll as the engines update their ranking algorithms.