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The BuyerSphere

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Online Marketing Glossary

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Universal Search

Universal search is Google's term for blended search, which means a SERP can return a blend of relevant search results that could include news items, video, and still images in addition to typical website links.

In June of 2007, Google announced the launch of Universal Search and was the first major search engine to incorporate blended search results. ASK followed shortly thereafter with what they referred to as the ASK 3-D experience.