Marketing Monitor - Interview Maven Networks' SVP Nick Troiano

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Interview - Maven Networks SVP Nick Troiano
March 16, 2007

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I posted earlier this week that Maven Networks has partnered with WebTrends and they have created the "most comprehensive online video analytics offering in the broadband industry."

Recently, I got the opportunity to catch up with Maven Networks' Senior Vice President of Sales and Business Development, Nick Troiano. During this time I was able to get his insight on the latest WebTrends Inc./Maven Networks collaboration.

Listen to the audio below:

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Here are some of the questions I asked Nick:

- What does Maven's collaboration with WebTrends mean for Maven's clients? Specifically, how does it benefit them and how can they make better business decisions?

- Your clients' customers should also be benefiting because they will receive a more focused solution after your clients better understand trends in content and consumption.

- How soon will the Implementation of WebTrends take place?

- What will be involved in Getting WebTrends tracking implemented onto your framework?

- With new analytics intelligence installed, will your clients expect to see any increase in regular premiums?

- Why did Maven Networks select WebTrends? What does WebTrends offer that someone like WebSideStory or Omniture?

- Do you plan on releasing whitepapers or case studies on the pre/post effects of the implementation of WebTrends?

Manoj Jasra
Senior Web Analytics Analyst
Search Engine Positioning by Searchengineposition
Enquiro Full Service Search Engine Marketing
Blog: Web Analytics World
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