It was a sad
day in the Hotchkiss household. While doing her homework, my
twelve year old daughter Alanna had a question. Until now, she
always asked me, her father. This time, she went straight to
Google. The 10 year old, Lauren, is already heading in the same
direction. I’m sensing the old days may never return.
Being in a somewhat philosophical mood (I have the time, now
that I don’t have to answer questions about pH balances and what
a litmus test is) I pondered the implications of this. If
there’s a box that always has the right answers, what does this
mean for our society? How will having instant access to the
absolute authority on everything impact us?
Will the Web Kill Our Research Attention Span?
If you’re of my generation, researching something in school
meant heading for the library, discovering that another
classmate already had the volume of World Book you were looking
for, then digging into the alternatives. Remember the periodical
index? You would look up topics in there, to see which magazines
had published articles. It always seemed that the best articles
were in Scientific American. When I was lucky enough to actually
find the issue I was looking for, I would try to decipher an
article that was way above my head, looking for my answers.
Perseverance was a key factor here, as it was no minor task to
follow the threads from article to article, wade through the
verbiage and gradually piece together the information I was
looking for.
Most times, I never found exactly what I was looking for. I
would assemble a construct of related information, and would
usually make inferences based on this that would find their way
into my various reports. Of course, you would have to cite your
sources for that teacher that everyone despised; the one with no
life outside the classroom, who would actually take the time to
check those sources out and try to trip you up.
But in this arduous process I learned some lessons that have
served me well. I discovered the sheer joy of acquiring
knowledge, even if it wasn’t directly related to my quest at the
time. I gained the detective skills needed for the research
required when the answers weren’t easily at hand. And I probably
improved my reading skills by at least 1 or 2 grade levels.
Bite Sized Wisdom
Today, in the era of keyword search, answers are given out in
bite sized dollops. They quickly rise to the top from their
hiding places, burrowed deep within the dense text on an
academic website, ferreted out by the probing eye of the search
engine. Within seconds, my daughter can find exactly what she’s
looking for, conveniently highlighted for her.
In doing a number of usability tests, it’s becoming clear that
we don’t assimilate information online the same way we do on a
written page. We scan for clusters of words, and avoid large
blocks of text. The webpage is not the place for studious
reading, but rather a quick search and destroy mission, getting
in, getting what you’re looking for from a heading, a bulleted
list or a caption, and getting out again.
I’ve looked over the shoulder of my daughters as they do their
homework (they hate it as much as you might guess) and they go
straight for the obvious on a website. I look at all the other
wonderful paths of discovery that lay just one click away, and
ask them why they don’t follow them. Their answer, “but this was
what I was looking for!” Are we making it all too easy?
Wisdom without the Social Interaction
For thousands of years, people have passed along wisdom to
people. Whether it’s formal education, apprenticeships or
parenting, the transference of knowledge has always taken place
in a social and personal context. Knowledge was colored and
tempered by personal experience and insight. Also, this process
helped build our social skills, engendered respect for elders
and helped provide a relevant framework with which to apply to
newly acquired expertise. We were taught, we were shown, we were
inspired and we were nurtured. Today, we’re just informed.
Much as I love web search, there’s nothing very social about the
process. There’s no one to help you apply what you learn.
There’s no one to lend the additional insight of their own
experience. Answers obtained through a search engine are
detached, impersonal, and sometimes, just plain wrong. Are we
trading something tremendously valuable for the ease and
immediacy of getting our answers online?
Instant Answers without the Context of “Expertise”
As hard as it was to get answers in the pre-Internet days, there
was something to be said for the slow steeping in of knowledge.
As we poured through encyclopedias and magazines, text books and
reports looked for the answers that were hidden just out of
sight; we unknowingly gathered a broader expertise on the topics
we were researching. This came out of necessity. Finding the
answers meant you had to dig through the information surrounding
them. You followed paths that were sometimes red herrings, and
sometimes wonderful journeys of exploration. The lack of short
cuts made the longer trek necessary, and often, worthwhile.
Today, many years later, I still marvel at the basic and simple
beauty of Bernoulli’s Principle, what Gregor Mendel did in his
pea patch, and the mysteries that lie locked in DNA. I didn’t
have the advantage of an animated multi media presentation, but
somehow, 30 years later, the knowledge has stuck. The answers
weren’t easy, but they were satisfying.
I hope my daughters have a chance to experience that.