Net Profit Article Archive

Articles written from October 2000 until March 2007...

March 22, 2007   K-Fed Up with Celebrity Skinned Search
March 15, 2007   Jimbo Wales and People Powered Search: A Long Shot
March 8, 2007   A Lesson Learned from the Pasternack SEO Contest
March 1, 2007   Don't Think Click Fraud, Think Negative ROI
February 22, 2007   I Have Seen the Future (Thanks to Regular Coffee)
February 15, 2007   The Inevitability of Personalized Search
 February 1, 2007   The Social Fabric of Search
January 25, 2007   SEM’s Seven Year Itch, Part Three
January 18, 2007   SEM’s Seven Year Itch, Part Two
January 11, 2007   SEM’s Seven Year Itch, Part One
January 4, 2007   A Day in the Life of the Average American
December 21, 2006   Yahoo’s Quiet Guy is Moving On
December 14, 2006   The Elusive Click Fraud Issue: Google's Side of the Story
December 7, 2006   Search and the Bumpy Ride Ahead: The Winds of Change in Chicago
November 30, 2006   SEMPO's Snapshot of Search
November 15, 2006   Search Gets Passionate in Vegas
November 9, 2006   The Coming Storm: Search and Consumer Privacy
October 19, 2006   All Hands on Deck! Search Marketing is Crossing the Chasm
October 12, 2006   10 Rules for Making B2B Search Marketing more Successful Pt.2
October 6, 2006   10 Rules for Making B2B Search Marketing more Successful
September 28, 2006   A Place For Pay Per Call
September 21, 2006   What Happens When the Whole World becomes Searchable?
September 14, 2006   The SEM Hierarchy of the Email Inbox
September 7, 2006   Tales of Pogo Sticks, Bouncy SERP’s and Sticky Pages
August 31, 2006   Life After SEW for Danny Sullivan
August 24, 2006   Psst, Want a Hot Spot Paisano
August 17, 2006   Finding Fame Online, and Fame Finding You
August 14, 2006   Two Views Of Tempus Fugit
August 3, 2006   Do You Know the Way to San Jose?
July 27, 2006   What’s Up with Verticals?
July 20, 2006   The Rule of 3 in Search
July 13, 2006   Dear Google Search History
July 10, 2006   Branded Terms in Search Results: Pre-Mapping in Action
June 29, 2006   Wise Words about Branding from the Usability Sage
June 22, 2006   Yahoo has the Answers, Google Still Searching
June 15, 2006   Search and the C Level Ceiling
June 8, 2006   American “Idol”izing Google Trends
June 1, 2006   Tales of Mobile Woe
May 25, 2006   Welcome to the Search Marketing Sweat Shop
May 11, 2006   Quintura, Staking the Future on Semantic Mapping
May 4, 2006   Relevancy Rules in Sponsored Search Ads
April 27, 2006   We’re Jet Setters, But Where’s the Paparazzi?
April 20, 2006   Why Search May Not Fragment
April 13, 2006   Branding, Search and the Definition of Engagement
April 6, 2006   Google is now Smarter than Daddy
March 30, 2006   Disney Disses Search, But Misses the Mark
March 23,2006   Video and the Online Paradigm
March 16, 2006   The Bold and the Beta: Two Approaches to Search Innovation
March 9, 2006   Enough Talk About Search Bubbles!
March 2, 2006   Ask.com: The Dark Horse in Search?
February 23, 2006   Is Search a Leech on the Internet?
February 16, 2006   Psst, Try My Search Engine and I’ll Give You a Turkey!
February 9, 2006   The Search Experience has a De Facto Standard (for Now)
February 2, 2006   The 50 Millisecond Judgement
January 26, 2006   The Real Cost of SEO: It’s not Budget, It’s Believers!
January 19, 2006   Lights, Camera, Point and Click!
January 13, 2006   Men and Women and Search Part 2
January 9, 2006   Men and Women and Search
January 2, 2006   We Are What We Search? Hopefully Not!
December 22, 2005   The Google AOL Deal: Commentary from the Cheap Seats
December 16, 2005   What Happens on the Road, Stays in the Blog
December 9, 2005   Targeting Your Search Campaign: Seeking 42 Year Old Female in Kalamazoo
November 25, 2005   Matt Cutts: Celebrity Google Engineer
November 10, 2005   A Whiter Shade of Black
October 31, 2005   Battelle’s The Search: Google, Search and a Brave New World
October 13, 2005    I Speak Search
September 26, 2005   The Extreme Makeover of Integrated Search Planning
September 15, 2005   If I Had $4 Billion - Part 2
September 1, 2005   If I Had $4 Billion

August 19, 2005

 

Deep Thoughts From the Googleplex

August 4, 2005

 

Murthy vs the Goliaths: The Power of Search at Work

July 25, 2005   Confessions of an Eye Tracking Junkie
July 8, 2005  

Is there a Free Lunch in Search?

June 23, 2005   Search Will Get You the Lead, But the Rest is Up to You
June 9, 2005   Blink, Thin Slicing and the Art of Search Marketing
May 26, 2005   Redefining Search Optimization
May 12, 2005   Search’s Multiplier Effect: The Hidden Value of SEM
April 29, 2005   I Love to Search but Words Get in the Way
April 13, 2005   Getting from Point A to B with Search
March 30, 2005   Can Search help the Customer be Heard?
March 15, 2005   A Battle Plan for MSN Search
March. 8, 2005   Online not the place for the Road less Travelled
February 24, 2005   Rashtchy's Golden Search turns Platinum
February 9, 2005   The 70/30 Rule of Search
January 7, 2005    Black vs White: SEM Soul Searching
December 20, 2004   Of Serendipity and Search Engines
November 17, 2004   All Roads Lead Online: Convergence and the Future of Advertising
November 2, 2004   Search Innovation: Looking for the Average Joe
August 27, 2004   The Future of Search: Beyond the Horizon
July 20, 2004   The Strategy of Search
June 24, 2004   Inside the Mind of the Searcher Part II: Search Behavior Explored
May 27, 2004   Searching for Search at Ad:Tech
April 1, 2004   Inside the Searcher's Mind: It's a Jungle in Here!
March 3, 2004   Flying Blind? Search Marketing Metrics
February 5, 2004   Looking Ahead: What Impact will Microsoft have on the Search Industry?
January 7, 2004   Searching for Dominance: What Will Microsoft Search Look Like?
December 12, 2003   Google's Florida Update: One Month Later
November.27, 2003   Florida Fever: The Google Update Uproar
November 6, 2003   Defending Organic Search: The Other Side of the Comscore IAB Study
October 16, 2003   Search: An Innovator's Market?
August 21, 2003   Contextual Text Ads: The Next Big Thing ?
July 30, 2003   Search: 2006
June 5, 2003   Primetime for Online? The Battle for the Ad Budget Part II
May 20, 2003   Primetime for Online? The Battle for the Ad Budget
April 10, 2003   The Search Engine End Game
February 26, 2003   Adware and Spyware: Beware!
February 7, 2003   Paying Per Click, Getting the Most Out of Overture, Google and Others – Part II
January 21, 2003   Paying Per Click, Getting the Most Out of Overture, Google and Others – Part I
December 24, 2002   Yahoo Swallows Inktomi: Now What?
December 16, 2002   Budgeting for Online Success: Calculating Your Maximum Cost Per Visit
December 2, 2002   Submit and Move On - Guest Editorial
October 22, 2002   Yahoo: Slip Sliding Away?
September 10, 2002   ROI and Search Engine Marketing
August 5, 2002   MarketingSherpa's New, Kinder, Gentler Guide
April 22, 2002   A Buyer's Guide to SEO..A Step in the Right Direction
March 22, 2002   The Price of Being Seen on the Search Engines
February 15, 2002   Profit vs. Relevance: The Battle Brewing that may topple Fortress Overture
January 17, 2002   Yahoo: Stepping Over the Line from Directory to Advertising
December 22, 2001   Search Engine Predictions for 2002
December 4, 2001   12 Steps for Getting the Most of Your Search Engine Marketing Campaign
November 28, 2001   Of Search Engines and Links: The One Two Punch for Building Web Traffic
November 14, 2001   The Realities of E-Business: The Mouse that Roared (and Choked)
November 9, 2001   Buying a Domain: A How-To Guide
November 7, 2001   Paying for Inktomi: Sign of Desperation?
October 18, 2001   A Domain by any other Name: Picking the Right URL
September 28, 2001   Gator and TopText Push the Legal Limits of Online Marketing
September 15, 2001   How September 11 Redefined the Web
August 28, 2001   Paying to Play, Part Three: Top Ten Reasons You Need SEO
August 15, 2001   Paying to Play, Part Two: Ranking the Directories
July. 25, 2001   Paying to Play Part 1: The more Bang for Your Buck Ratings of Search Engines
July 5, 2001   Reaching Out Over the Web: NetMeeting and WebEx
June 20, 2001   Domain Pirates and other Lunacy on the High Cyber-Seas
June 7, 2001   Planning a Site Redesign? Please Read This First!
May 24, 2001   Bringing Your Visitors Back, Again and Again and Again
May 9, 2001   Websites Move Front and Center in Marketing Strategy
April 19, 2001   Playing Survivor: Search Engine Style!
March 29, 2001   Affiliate Programs: Finding Marketing Allies on the Web
March 21, 2001   Tale of Two Engines: Direct Hit vs. Google
March 14, 2001   Yahooped: Anatomy of a Search Portal in Jeopardy
March 7, 2001   Humanizing the Web: One Site at a Time
February 28, 2001   Log Hunting: Learning More About Your Visitors through the Referrer Field
February 21, 2001   Inter-Activating Your Website for More Sales
February 14, 2001   Home Sweet Home Page
February 7, 2001   Exploring The Invisible Web
January 30, 2001   Disney's Go: Going, Going, Gone!
January 26, 2001   Positioning: The Good, The Bad and the Do-It-Yourselfers!
January 18, 2001   The Psychology of Searching
January 10, 2001   Paid Submissions: The Price of Being Found
January 3, 2001   Can Goto.com Provide a Total Positioning Solution?
December 27, 2000   Why Content is King on the Internet
December 20, 2000   Price is the King of the E-Commerce World
December 13, 2000   Why E-Tailing will Boom...Eventually
December 6, 2000   Why CRM is the Perfect Match with Your Website
November 21, 2000   E:Business Part Two: Putting the Welcome Mat in Front of Your Website
October 30, 2000   Search Engine Cloaking Uncovered