Marketo - 300% Growth in Qualified Opportunities

Through the partnership with Enquiro, the paid search channel has become one of Marketo’s best demand generation activities. Jon Miller, VP Marketing at Marketo, adds “We’ve seen that the quality of these new prospects is very good and they also convert faster than any other demand channel....
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KICK OFF THE CALGARY STAMPEDE WITH A PANCAKE BREAKFAST
Enquiro to host 9th Annual Stampede Week Breakfast in Support of Kelowna Women’s Shelter

On Friday July 9th breakfast will be served from 7:30 a.m. – 10:30 a.m. at the corner of Dickson Avenue and Dayton Street in Kelowna, located directly across from the Landmark III Technology building.
More on this year's Stampede Pancake Breakfast

Managing B2B Leads for Sales Success

Can B2B Marketers increase revenues with tighter integration between your sales and marketing team functions? In this special live webinar, two leading industry experts will address this question and those below that are top of mind for many B2B Marketing Executives today.
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B2B Search Strategy Summit in San Francisco June 23

On June 23, top B2B Marketers will gather in San Francisco to share ideas, case studies and strategies that deliver the best ROI for B2B Marketers in 2010. You’re invited to join us for this one-day, thought-provoking summit as we partner with Business.com, PPC Summit, Marin Software, Wordstream and a distinguished group of B2B Search Marketers to explore…
Register Today

Enquiro raises $3,700 for the Local United Way during 2nd Annual Street Hockey Classic

April 30, 2010 | Kaitlyn Thompson | btobonline.com
Kelowna BC - On April 10, 2010 Enquiro hosted its second annual Street Hockey Classic at the Landmark buildings in Kelowna. The family oriented event attracted ten teams, comprised of local companies, to compete in a street hockey tournament raising a total of $3,700 for the United Way of the Central and South Okanagan / Similkameen. Co-ed teams competed in a spirited round robin tournament with...
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1st Place for Best Social Media Integrated Campaign from BtoB Magazine

April 12, 2010 | Kaitlyn Thompson | btobonline.com
Judges have picked the entry “Supply Chain Experts: Learn, Laugh, Share and Connect” as the 1st Place entry in the Best social media integrated campaign from a tech company category.

Additionally, Enquiro’s entry on behalf of its client, Kinaxis, was selected as one of the judges’ top 4 favorite entries from a tech company which made it eligible for a People’s Choice Award. Online voting began Monday, April 12 at...
Read about the campaign and watch the YouTube videos

BMA panel addresses social media

April 9, 2010 | Kaitlyn Thompson | btobonline.com
Chicago—The four-letter word that informs b-to-b decisions these days is “risk,” and social media is no exception, Gord Hotchkiss, CEO of Enquiro, said Thursday during a presentation to the Chicago chapter of the Business Marketing Association on using social media..
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Case Study: Western Dental - New Appointments at Western Dental Skyrocket while Costs Plummet with PPC

April 7, 2010
Before working with Enquiro, Western Dental exclusively relied on traditional marketing channels such as direct mail and television to attract new customers. In 2008, Western Dental felt it was time to leverage paid search to increase traffic to its website and ultimately, get new customers to make an appointment.
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What B2B Marketing Can Learn from B2C

April 7, 2010
B2B marketers will often contrast business-to-business marketing strategy with its B2C marketing sister to better define B2B marketing applications. This approach; however, leads one to assume successful marketing strategy is strictly confined to a B2B or B2C silo. Learn from industry veteran Ben Hanna (working with Business.com, eBay, Inc. and Dex Media) as he shares key insight on how B2B marketers can and should be learning from B2C.
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B2B Conversion Optimization from the Search Query

March 31, 2010
B2B search marketers are faced with unique challenges. They must meet the needs of their distinct audiences, often explain complex products or services, and focus on the quality, not just quantity of their leads. Industry experts Gord Hotchkiss of Enquiro & Anna Talerico of ion interactive will explain how you can improve the quantity and quality of your B2B search conversions.
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Keynote at ABM New York Conference to Address Changes in B2B Buying

March 23, 2010
Enquiro President & CEO, Gord Hotchkiss will speak to members of the American Business Media (ABM) association at their New York Regional Conference this week.  Hotchkiss’ keynote will draw upon findings from his recently published book, The BuyerSphere Project, a work which examines change in business to business buying behavior. It addresses the rise of the digital native in the business environment, as well as the role of risk and trust in business buying decisions.
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Enquiro speaks to Google's Fast.Forward

February, 2010
Google's YouTube Channel: Fast.Forward
Here are three Fast.Forward videos that feature Enquiro's CEO & President, Gord Hotchkiss, Executive Vice President, Business Development, Bill Barnes, and Director of Marketing, Andrew Spoeth, providing their insights on the changes occuring across today's marketing landscape.
Watch the clips

B2B Expert Series reaches 20-Webinar Milestone

February 8, 2010
Over the course of twenty webinars in the past two years, thousands of marketers have tuned in to watch new research, case studies, and campaign optimization tips at Enquiro’s B2B Expert Series. The educational series has featured an impressive lineup of experts in search marketing, usability, and B2B demand generation including Brian Carroll, Greg Jarboe, Marissa Mayer, Gord Hotchkiss, Rand Fishkin, Jakob Nielsen and Danny Sullivan.
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The B2B Expert Series: Face-to-Face, Redwood City, CA

December 10, 2009
Join us for a special half-day session which brings together some of the top minds in the Bay Area and Silicon Valley as we look at the latest online advertising trends, B2B buying behavior and search marketing strategy. You will have a chance to learn from and learn with top experts from comScore, Google, Business.com, Marketo, Enquiro and others.
Learn more and see our Top 8 Reasons to Attend

Just announced: Google will also be on location at our event to film for Fast.Forward. Fast.Forward is a new YouTube brand channel dedicated to the changing face of marketing, founded in partnership between Google and the Wharton School.
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New B2B Marketing Book Publication

December 1, 2009
The Buyersphere Projectby author Gord Hotchkiss, examines how businesses buy from other businesses in the digital marketplace. Based on an extensive research project that explored existing behaviors and motivations of the people actually involved in purchase decisions at real companies, this book overturns many traditional beliefs currently held in the B2B marketplace.
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The B2B Expert Series: webinar - Managing SEO and Online PR

December 1, 2009
In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition. To wrap up Enquiro’s B2B Expert Series of webinars for this year, we’ve put together a special session on SEO and PR which is a “must-see” as you’re finalizing your 2010 marketing plans. Join industry veteran Greg Jarboe in a live 30 minute session packed with proven tips and insight.
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Enquiro Brings Together Leading B2B Marketers for Half-Day Event

November 30, 2009
Redwood City, CA - On December 10, 2009 Enquiro will present the B2B Expert Series: Face-to-Face, a half-day seminar in the Bay Area that discusses new research on B2B buying and the marketing outlook for 2010. The seminar provides a unique learning environment within a small group of 40 attendees, and will be led by recognized experts from Google, comScore, Business.com and others
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The B2B Expert Series: webinar - Small B2B Team? Measure Big

November 12, 2009
In this 30-minute webinar, find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. What would you measure if you built a B2B lead gen program from scratch?
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The B2B Expert Series: face-to-face

October 28, 2009
To address current questions facing business-to-business marketers, Enquiro is hosting a half-day educational seminar titled: B2B Expert Series: face-to-face. Come listen to Graham Mudd, Vice President, Search and Media of comScore, Inc. who will be presenting his keynote address on "The Current State of Search Advertising".

The B2B Expert Series: webinar - PPC Strategy Gets Specific for B2B Purchase Types

October 20, 2009
In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
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Enquiro Expands to the Silicon Valley.

September 3, 2009
Enquiro, a search marketing agency specializing in SEO, SEM and research, is growing and has opened an additional office in Redwood City to better serve the needs of its growing base of California and Bay Area clients. Download Press Release

Join Gord Hotchkiss and the rest of the BuyerSphere panel at SES San Jose. The panel will review findings from the BuyerSphere series.

August 12, 2009
The panel will review findings from the BuyerSphere research project and discuss how to effectively market to your customers while considering the evolving buying patterns in the B2B marketplace. More...