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The BuyerSphere

This research examines the buying behavior patterns of marketers by taking a joint qualitative and quantitative approach to studying business buying.

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Announcements

B2B Expert Series reaches 20-Webinar Milestone

February 8, 2010
Over the course of twenty webinars in the past two years, thousands of marketers have tuned in to watch new research, case studies, and campaign optimization tips at Enquiro’s B2B Expert Series. The educational series has featured an impressive lineup of experts in search marketing, usability, and B2B demand generation including Brian Carroll, Greg Jarboe, Marissa Mayer, Gord Hotchkiss, Rand Fishkin, Jakob Nielsen and Danny Sullivan.
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The B2B Expert Series: Face-to-Face, Redwood City, CA

December 10, 2009
Join us for a special half-day session which brings together some of the top minds in the Bay Area and Silicon Valley as we look at the latest online advertising trends, B2B buying behavior and search marketing strategy. You will have a chance to learn from and learn with top experts from comScore, Google, Business.com, Marketo, Enquiro and others.
Learn more and see our Top 8 Reasons to Attend

Just announced: Google will also be on location at our event to film for Fast.Forward. Fast.Forward is a new YouTube brand channel dedicated to the changing face of marketing, founded in partnership between Google and the Wharton School.
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New B2B Marketing Book Publication

December 1, 2009
The Buyersphere Projectby author Gord Hotchkiss, examines how businesses buy from other businesses in the digital marketplace. Based on an extensive research project that explored existing behaviors and motivations of the people actually involved in purchase decisions at real companies, this book overturns many traditional beliefs currently held in the B2B marketplace.
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The B2B Expert Series: webinar - Managing SEO and Online PR

December 1, 2009
In our digital marketing world, public relations has made a clear and decisive shift online. Companies that can effectively create buzz and manage their reputation will outperform their competition. To wrap up Enquiro’s B2B Expert Series of webinars for this year, we’ve put together a special session on SEO and PR which is a “must-see” as you’re finalizing your 2010 marketing plans. Join industry veteran Greg Jarboe in a live 30 minute session packed with proven tips and insight.
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Enquiro Brings Together Leading B2B Marketers for Half-Day Event

November 30, 2009
Redwood City, CA - On December 10, 2009 Enquiro will present the B2B Expert Series: Face-to-Face, a half-day seminar in the Bay Area that discusses new research on B2B buying and the marketing outlook for 2010. The seminar provides a unique learning environment within a small group of 40 attendees, and will be led by recognized experts from Google, comScore, Business.com and others
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The B2B Expert Series: webinar - Small B2B Team? Measure Big

November 12, 2009
In this 30-minute webinar, find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. What would you measure if you built a B2B lead gen program from scratch?
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The B2B Expert Series: face-to-face

October 28, 2009
To address current questions facing business-to-business marketers, Enquiro is hosting a half-day educational seminar titled: B2B Expert Series: face-to-face. Come listen to Graham Mudd, Vice President, Search and Media of comScore, Inc. who will be presenting his keynote address on "The Current State of Search Advertising".

The B2B Expert Series: webinar - PPC Strategy Gets Specific for B2B Purchase Types

October 20, 2009
In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types.
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Enquiro Expands to the Silicon Valley.

September 3, 2009
Enquiro, a search marketing agency specializing in SEO, SEM and research, is growing and has opened an additional office in Redwood City to better serve the needs of its growing base of California and Bay Area clients. Download Press Release

Join Gord Hotchkiss and the rest of the BuyerSphere panel at SES San Jose. The panel will review findings from the BuyerSphere series.

August 12, 2009
The panel will review findings from the BuyerSphere research project and discuss how to effectively market to your customers while considering the evolving buying patterns in the B2B marketplace. More...

Enquiro releases 'The Rise of the Digital Native', the final white paper in the BuyerSphere research series.

July 2009
Enquiro's BuyerSphere research found a very interesting difference in behavior between those under the age of 30 and those over 30. They interacted with online in significantly different ways. The under-30's used social media and internet messaging more. The over-30's relied more on email. Under-30's experimented on online crowd sourcing. Over-30's still depended on traditional face-to-face bonding. Download White paper

Enquiro hosts its 8th Annual Stampede Pancake Breakfast July 10th

July 3, 2009
This year's event will carry on Enquiro's eight-year Stampede tradition of hosting a pancake breakfast to help local charities. Everyone is welcome to attend the breakfast; it will take place from 7:30 a.m. - 10:30 a.m. at the corner of Dickson Avenue and Dayton Street in Kelowna, located directly across from the Landmark III Technology building.. Download Press Release

Enquiro Hosts 1st Annual Winter Classic Street Hockey Tournament to Raise Money for Local Charity

March 10, 2009
Enquiro has always been passionate about giving back to the community, which has allowed us to prosper both as a business and as individuals. Our core values highlight what it takes to be a responsible and successful business, but more importantly what it takes to be an outstanding person in society. As a result of our corporate goals and enthusiasm for giving back, we continue to organize and contribute to a number of fundraising and charitable events. Download Press Release

Enquiro congratulates Cherise Myers on her promotion to Director of Search Marketing

February 20, 2009
Please join us in congratulating Cherise Myers on her promotion to Enquiro’s newest position, Director of Search Marketing. Using client advocacy as her guiding principle, Cherise is responsible for the vision and growth of the Search Marketing team through innovative thinking, strategic planning and by providing direction and guidance to encourage individual growth and contribution.