Canadian CEO Gord Hotchkiss named as “Who’s Who in B-to-B in 2010

September 1, 2010

Kelowna BC - B-to-B magazine has named Enquiro’s President & CEO, Gord Hotchkiss, to their Who’s Who in B-to-B Special Report for 2010. Hotchkiss is the only Canadian marketer to make the list. The recognition places Hotchkiss in the company of marketers from such well known B-to-B corporations as Oracle, Cisco, General Electric, Motorola, Siemens, SAP and IBM. Since founding Enquiro (originally searchengineposition.com) in 1999 with business partner Bill Barnes, Hotchkiss has been increasingly in demand as a speaker at industry conferences on marketing online to the B-to-B audience. In 2009 he authored The BuyerSphere Project, a book based on Enquiro’s research into how business buys from business in a digital marketplace.

“Gord focuses a tremendous amount of time and energy on understanding the how and why of people’s online behaviors. His years of experience in marketing, coupled with his natural curiosity, keeps him pushing to understand search and business-to- business digital marketing in a way that few other marketers can.” says Jason de Boer, Enquiro’s VP of Sales and Marketing.

Enquiro works with some of the best known brands from around the world to help them achieve their customer retention and acquisition goals. Services include search engine optimization, paid search campaigns, web site usability testing, online surveys and customized buyer behavior research.

-30-