The Driving Forces Behind B2B Purchases

June 7, 2010, Services Marketing Blog, By Mike Schultz and Michelle Davidson
In fact, Enquiro's study found that 78% of purchases made during one quarter in 2009 were repeat purchases or repeat purchases that were modified. Of that, 50% were repeat purchases, the least-risky type of purchase. ...
Read Article

Panel tackles technology, sustainability issues

June 3, 2010, BtoB Magazine-Online, By Sean Callahan
Chicago—Marketers should focus on determining the needs of customers before deciding how technology is a factor in reaching them, Enquiro CEO Gord Hotchkiss said Wednesday at the Business Marketing Association’s Engage conference.
Read Article

Dissecting the Real Challenges to B2B Search

June 1, 2010, Search Engine Watch, By Ryan DeShazer
In his book "The BuyerSphere Project," Gord Hotchkiss of Enquiro called this "The Risk Gap." Distilling Gord's much more complete exploration of this topic, B2B buyers tend to face high risk with little reward potential when participating in a vendor review process. If the wrong selection is made, those on the...
Read Article

B2B Case Study: How Kinaxis Uses Social Media

May 20, 2010, Tell All Marketing, By Ray Schultz,
There’s nothing mysterious about the B2B lag in social media. Many firms just don’t have the staff. Of the B2B firms polled recently by White Horse, 60% do not have a single person devoted to getting content into social media. In contrast, 46% of the B2C players do. And only 10% of the B2B players have five people engaged part-time, despite the widely held view that everyone on a staff should be involved in social media.
Read Article

B2B social media case study: Kinaxis brings in supply chain experts with comedy

Enquiro put on a great webinar this week: Making B2B Fun Through Social Media, an in-depth look at the social media programs run by Kinaxis, an Ottawa-based provider of supply chain management solutions.
Read Article

Cisco, American Express take ‘People's Choice' honors in ‘BtoB's' Social Media Marketing Awards

May 20, 2010, BtoB Magazine-Online, By Christopher Hosford,
New York—Cisco Systems and American Express Co. were the headliners Thursday at BtoB's inaugural Social Media Marketing Awards ceremony. Both topped their categories in People's Choice Awards balloting as the top b-to-b social media marketing programs of the year, joining a lineup of award winners in a variety of social media segments.
Read Article

3 Reasons to Spend Money on Branded Terms

April 29, 2010, Search Engine Watch, By Jason Tabeling,
Impact on Brand Awareness ...frequently cited study is one done by Honda and Enquiro. This study found that brand affinity, brand recall, and purchase intent was all increased by 16 percent, 42 percent, and 8 percent respectively when their ads appeared in the top sponsored and top organic spots...
Read Article

Announcing the B2B Search Strategy Summit - Conquering The Challenges Facing B2B Search Marketers

April 23, 2010, PRWeb
The b2b Search Strategy Summit June 2010 will bring together the best minds in B2B Search Engine Marketing for leading-edge knowledge and experience sharing to increase B2B Search Marketing campaign results. Attendees will have an exclusive opportunity to strategize and speak directly with the B2B Search Marketing thought leaders during an interactive format that allows ample time to network, discuss, debate and collaborate to improve search marketing ROI. The sessions cover the top ways to use B2B Search Engine Marketing as an effective lead generation tool. View complete b2b Search Strategy details here http://www.b2bsearchstrategy.com.
Read Release

Risky Business: A Tour Through The BuyerSphere Project

Winter 09/10, Search Marketing Standard
In the beginning of 2009 Enquiro embarked on our biggest research project ever. Our goal was to discover more about how business bought from other businesses in the digital market place....
Download Article

RAM: Welcome to the BuyerSphere

December 01, 2009, OMMA - Online Medai Marketing & Advertising
In 2000, we were all rushing to proclaim the arrival of the efficient marketplace. Analysts lined up to write paeans to the logical beauty of e-procurement. Billions and trillions of dollars would grease the wheels of ecommerce, flowing from business to business in...
Read Article

New B2B Marketing Book Publication

December 01, 2009, Earth Times
About the Author Author Gord Hotchkiss is the CEO of Enquiro and a respected ... About Enquiro Enquiro helps B2B companies maximize their online presence ...
Read Article

Gord Hotchkiss, Enquiro At Ses San Jose 2009 Discussing the BuyerSphere Project

October 04, 2009, WP-ADMIN Tools & Tips
Gord Hotckiss, CEO of Enquiro, interviewed by Greg Jarboe, SEO-PR http://www. seo-pr. com about the Buyersphere panel at SES San Jose 2009. Gord says BtoB.

ComScore: Microsoft-Yahoo alliance may not affect loyalty of Google users in US

August 15, 2009, TopNews United States - Little Rock,Arkansas,USA
According to a Friday-released analysis by industry tracker comScore, even though the Microsoft-Yahoo alliance appears to be a promising one, it might still be an uphill task for the partnering companies to overcome the steadfast loyalty of the countless Google users in the US! Saying that Google enjoys the highest loyalty rate among US Internet users, comScore added that...

...Corroborating comScore's observation, Gord Hotchkiss, CEO of Enquiro Search Solutions, said: "The challenge facing Microsoft-Yahoo combined search offering ...
View Article

To Gain In Search, Microsoft Must Break Google Habit

August 14, 2009, ChannelWeb - Manhasset,NY,USA
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the U.S. search market landscape, following the search partnership announced recently between Yahoo! and Microsoft. The analysis reveals that...

...Gordon Hotchkiss, president and CEO of Enquiro Search Solutions, a search engine marketing firm in Kelowna, BC, believes force of habit and the subconscious ...
View Article

comScore Study Highlights Challenges and Opportunities for Microsoft-Yahoo! Search Partnership

August 14, 2009, Earthtimes (press release) - London,UK
To Compete Successfully with Google for Market Share, Microsoft-Yahoo! Need to Focus on Increasing their Users'...

... that choice of search engines is often a subconscious decision on the part of the user," said Gord Hotchkiss, President & CEO, Enquiro Search Solutions. ...
View Article

Even Microsoft and Yahoo users google a lot, comScore says

August 14, 2009, InternetRetailer.com - Chicago,IL,USA
This is a classic good news/bad news story for those who hope the proposed Microsoft-Yahoo search deal will create a real challenger to Google Inc.’s dominant search engine. A study by comScore Inc. shows three out of four search engine...

... become part of the subconscious decision process of web users, says Gord Hotchkiss, president and CEO of search marketing firm Enquiro Search Solutions. ...
View Article

Yahoo-Microsoft Deal Can Challenge Google's Dominance - Firm

August 14, 2009, Wall Street Journal - USA
An e-commerce research firm said while the search partnership between Microsoft Corp. (MSFT) and Yahoo Inc. (YHOO) can help the companies become more competitive in the search marketplace, chipping away at Google Inc.'s (GOOG) customer loyalty will be difficult.
According to comScore Inc. (SCOR), Yahoo and Microsoft have an opportunity to make marketshare headway, given that ...

... engines is often a subconscious decision on the part of the user," said Gord Hotchkiss, president and chief executive of Enquiro Search Solutions. ...

Gord Hotchkiss named on B-to-B magazine's Who's Who List for 2nd consecutive year

July 20, 2009, Who's Who in B-to-B 2009, btobonline.com
This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry. In compiling this year's report, we focused on nine categories: marketers, agencies, direct, e-mail, search marketing, business media, services, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and our editorial staff.
View Article

BingTweets - integrated twitter search

July 15, 2009, Search Engine Watch - USA
Microsoft is upping the ante in Twitter search with its new (though still in BETA mode) BingTweets. In cooperation with Federated Media and Twitter, this new Twitter search tool is supposed to herald the beginnings of an integrated Twitter search. Bing's search results are at the center of the site...

...Nevertheless, Microsoft's foray into Twitter search reflects heavily upon the need for, in the words of Gord Hotchkiss, CEO of Enquiro, a need for an "arms ...
View Article

YouTube Gord Hotchkiss CEO Enquiro says we need anarms race in search

July 09, 2009, SESConferenceExpo - USA
Gord Hotchkiss, CEO, Enquiro, talks with Byron Gordon, SEO-PR, about search industry and players such as Microsoft and Yahoo who are struggling to compete ...
Watch interview