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Mediative Ranks #1 in Integrated Search
July 12, 2011,canada.topseos.com
Canada.topseos.com, the independent authority on search vendors, has named the Best Integrated Search Companies in Canada for July 2011....
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Twenty lessons from Big G
December 5, 2010,The Hindu
The twenty ‘Googley Lessons’ to future-proof your marketing, as Aaron Goldman sums up in ‘Everything I Know about Marketing I Learned from Google’ (www.tatamcgrawhill.com) are: Respect relevancy, covet crowds, stay simple, match mindsets, anchor audiences, infrequently interrupt, covet content....
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Kelowna's Enquiro part of $60M sale
October 29, 2010, Castanet
A well known Kelowna internet media company has been sold to Canada's Yellow Pages Group, as part of a multi-million dollar purchase deal. The sale of Kelowna's Enquiro Search Engine Solutions is said to be part of a purchase package worth a combined $60 million, also involving two additional Canadian media firms.
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Yellow Pages Group going after online advertising
October 27, 2010, Montreal Gazette
Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative.Yellow Pages Group says it's the largest online media company in Canada, with more than 250 websites, but only collects a tiny portion of the country's overall online advertising base. That's why the group announced a new online strategy yesterday -Mediative, a new subsidiary focused on online advertising.
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Canada’s Yellow Pages Group Acquires Enquiro
October 26, 2010, Search Engine Land
Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative.
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Yellow Pages launches Web unit
October 25, 2010, Globe and Mail
The company known for dropping hulking print directories on your doorstep is now looking to turn more Web pages yellow. Yellow Pages (YLO.UN) will announce on Tuesday the launch of a new online advertising and marketing company, to be known as Mediative.
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The Driving Forces Behind B2B Purchases
June 7, 2010, Services Marketing Blog, By Mike Schultz and Michelle Davidson
In fact, Enquiro's study found that 78% of purchases made during one quarter in 2009 were repeat purchases or repeat purchases that were modified. Of that, 50% were repeat purchases, the least-risky type of purchase. ...
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Panel tackles technology, sustainability issues
June 3, 2010, BtoB Magazine-Online, By Sean Callahan
Chicago—Marketers should focus on determining the needs of customers before deciding how technology is a factor in reaching them, Enquiro CEO Gord Hotchkiss said Wednesday at the Business Marketing Association’s Engage conference.
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