Risky Business: A Tour Through The BuyerSphere Project

Winter 09/10, Search Marketing Standard
In the beginning of 2009 Enquiro embarked on our biggest research project ever. Our goal was to discover more about how business bought from other businesses in the digital market place....
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RAM: Welcome to the BuyerSphere

December 01, 2009, OMMA - Online Medai Marketing & Advertising
In 2000, we were all rushing to proclaim the arrival of the efficient marketplace. Analysts lined up to write paeans to the logical beauty of e-procurement. Billions and trillions of dollars would grease the wheels of ecommerce, flowing from business to business in...
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New B2B Marketing Book Publication

December 01, 2009, Earth Times
About the Author Author Gord Hotchkiss is the CEO of Enquiro and a respected ... About Enquiro Enquiro helps B2B companies maximize their online presence ...
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Gord Hotchkiss, Enquiro At Ses San Jose 2009 Discussing the BuyerSphere Project

October 04, 2009, WP-ADMIN Tools & Tips
Gord Hotckiss, CEO of Enquiro, interviewed by Greg Jarboe, SEO-PR http://www. seo-pr. com about the Buyersphere panel at SES San Jose 2009. Gord says BtoB.

ComScore: Microsoft-Yahoo alliance may not affect loyalty of Google users in US

August 15, 2009, TopNews United States - Little Rock,Arkansas,USA
According to a Friday-released analysis by industry tracker comScore, even though the Microsoft-Yahoo alliance appears to be a promising one, it might still be an uphill task for the partnering companies to overcome the steadfast loyalty of the countless Google users in the US! Saying that Google enjoys the highest loyalty rate among US Internet users, comScore added that...

...Corroborating comScore's observation, Gord Hotchkiss, CEO of Enquiro Search Solutions, said: "The challenge facing Microsoft-Yahoo combined search offering ...
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To Gain In Search, Microsoft Must Break Google Habit

August 14, 2009, ChannelWeb - Manhasset,NY,USA
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the U.S. search market landscape, following the search partnership announced recently between Yahoo! and Microsoft. The analysis reveals that...

...Gordon Hotchkiss, president and CEO of Enquiro Search Solutions, a search engine marketing firm in Kelowna, BC, believes force of habit and the subconscious ...
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comScore Study Highlights Challenges and Opportunities for Microsoft-Yahoo! Search Partnership

August 14, 2009, Earthtimes (press release) - London,UK
To Compete Successfully with Google for Market Share, Microsoft-Yahoo! Need to Focus on Increasing their Users'...

... that choice of search engines is often a subconscious decision on the part of the user," said Gord Hotchkiss, President & CEO, Enquiro Search Solutions. ...
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Even Microsoft and Yahoo users google a lot, comScore says

August 14, 2009, InternetRetailer.com - Chicago,IL,USA
This is a classic good news/bad news story for those who hope the proposed Microsoft-Yahoo search deal will create a real challenger to Google Inc.’s dominant search engine. A study by comScore Inc. shows three out of four search engine...

... become part of the subconscious decision process of web users, says Gord Hotchkiss, president and CEO of search marketing firm Enquiro Search Solutions. ...
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Yahoo-Microsoft Deal Can Challenge Google's Dominance - Firm

August 14, 2009, Wall Street Journal - USA
An e-commerce research firm said while the search partnership between Microsoft Corp. (MSFT) and Yahoo Inc. (YHOO) can help the companies become more competitive in the search marketplace, chipping away at Google Inc.'s (GOOG) customer loyalty will be difficult.
According to comScore Inc. (SCOR), Yahoo and Microsoft have an opportunity to make marketshare headway, given that ...

... engines is often a subconscious decision on the part of the user," said Gord Hotchkiss, president and chief executive of Enquiro Search Solutions. ...

Gord Hotchkiss named on B-to-B magazine's Who's Who List for 2nd consecutive year

July 20, 2009, Who's Who in B-to-B 2009, btobonline.com
This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry. In compiling this year's report, we focused on nine categories: marketers, agencies, direct, e-mail, search marketing, business media, services, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and our editorial staff.
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BingTweets - integrated twitter search

July 15, 2009, Search Engine Watch - USA
Microsoft is upping the ante in Twitter search with its new (though still in BETA mode) BingTweets. In cooperation with Federated Media and Twitter, this new Twitter search tool is supposed to herald the beginnings of an integrated Twitter search. Bing's search results are at the center of the site...

...Nevertheless, Microsoft's foray into Twitter search reflects heavily upon the need for, in the words of Gord Hotchkiss, CEO of Enquiro, a need for an "arms ...
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YouTube Gord Hotchkiss CEO Enquiro says we need anarms race in search

July 09, 2009, SESConferenceExpo - USA
Gord Hotchkiss, CEO, Enquiro, talks with Byron Gordon, SEO-PR, about search industry and players such as Microsoft and Yahoo who are struggling to compete ...
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