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We are nowhere on the search engines What are the risks of a transition? Our costs are too high Not generating enough qualified leads How do I strengthen my brand through search marketing?

What are you PPC testing best practices?

At Enquiro, our success in PPC management and other sponsored channels is based on a long history of user interaction and eye-tracking research. We pride ourselves on being on the leading edge of understanding user intents at multiple stages in the buying funnel. That is why we focus our sponsored management on not only your business objectives, but on your specific target market.

We take the time to not only craft the right messaging for your market - so that users resonate with your advertising and see the benefit in a click-thru - but we also base your bidding and ranking strategies on our successful in-house research, so that we can put the right message in front of the right people at the right place.

We believe Pay-Per-Click Management should always be measurable, targeted, and result in a positive return.

With a dedicated team of Paid Search experts, Enquiro has increased its clients’ performance by an average of 345%, while implementing long-term strategic recommendations to help businesses better understand their market and the online relationship that encourages more sales activity.

Consistent testing is what allows us to improve our SEM performance, by measuring everything on a micro level we can isolate the contributing factor; namely, messaging, keyword choice, landing page, or any other factor – and scope our testing and subsequent measuring to the “real” contributor. In addition, we also mandate that our testing be built around the understanding of a client’s target market and completely aligned with the overall business objectives. It makes no sense to test “product A” keywords if the business object is to improve the market share for “product B”. Just as it makes no sense to test messaging for 20 – somethings if the target market is Late Baby Boomers and the opportunities lie in pursuing the Retirement market.

What’s more, or testing is built on the observations and recommendations that come from organic analysis as well. SEM should be completely aligned with the overall marketing strategy and not managed as a stand alone campaign.

In addition, testing is only worthwhile if it results in actionable improvements and wins – testing for testing sake is a waste of resources – and testing without considering improving the entire marketing strategy is not robust or efficient.

In summary:

· Testing is done at the micro level

· Testing is aligned to the overall marketing strategy and business objectives

· Testing is measurable

· Testing is oriented to produce actionable recommendations and improvements

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