What is Enquiro's strategy to receive a high ROI from PPC?

At Enquiro, we adhere to the philosophy that every campaign and every action within a campaign, needs to be effectively dollarized. Even campaigns built around branding, need to prove the lifetime value of each click exceeds the spend to garner that click.

Our bid management software is fully integrated into our clients analytics to ensure that we track and reference every conversion/sale to its origin. In addition, we establish clear baseline objectives for every campaign (CTR and CPC targets) that at the very least guarantee a break even plus rate – a positive ROAS.

The most important aspect to every successful sponsored campaign is starting on the right ground: making sure that you have robust analytics in place; make sure you are tracking all the necessary metrics; make sure you are operating under correct assumptions (BE rates/dollarization); and make sure you have clearly defined goals and targets.

If you have a goal in place, and you are accountable to reach that goal, then every strategic direction and pace is built around meeting that goal. For us, that goal is always having the highest benefit, value, and return for every single advertising dollar spent. We hold ourselves accountable to that goal every day – you hold us accountable to that goal every day.

With our reporting schedule and daily intervention, we can quickly react to any market changes beyond those that we have forecasted. At Enquiro, we also believe that every strategy is only as effective as the time in which it was drafted; meaning that some fluidity has to be acceptable, and that changes need to be made to reach goals and objectives above blinding following a plan.
 

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