What is the turnaround
for PPC?
Of course this is also a
question of scope – but at Enquiro,
we pride ourselves on making your timelines our
timelines; and in running a very open line of
communication, ensuring that all players are on
same ground and the same strategic footing
before action takes place. Where possible, we
work directly with other agencies – tackling
problems as they arise and making sure every
resolution is win-win.
Typically, however, a campaign of less than 100
keywords (where we derive the words themselves,
write the ad messaging, assist in creating the
landing page, and upload to the search engine)
can be completely turned around within a week.
Mind you, if the need exists, that timeline can
always be condensed if there is direction or
assistance in any of the tasks outlined.
Time management and deadline management is of
paramount importance to Enquiro – our
business and your business depends on us doing
the best work in the time constraints (not to be
confused with us doing the best work for the
time constraints). That said – if us creating a
better performing campaign means stretching
timelines – we would rather pursue this option
than sacrifice quality and effectiveness for too
quick a turnaround.
In the event that a timeline is too
restrictive, we prefer to stage a campaign – a
smaller scope to meet immediate needs and
objectives that is growable over an extended
timeframe to become the kind of campaign that
both us would like active.
More Questions
How would Enquiro measure and track branding
campaigns in PPC?
List the search engines that Enquiro's PPC
toolset integrates with.
What are Enquiro's best practices for testing
PPC?
How do other SEM considerations play a role in
PPC for Enquiro?
Describe Enquiro's system for tracking PPC.
What is Enquiro's strategy for ensuring every
PPC client gets the highest ROI possible?
How does Enquiro identify the best keywords?
What tools does Enquiro use to develop keywords?
What is Enquiro's experience with portfolio bid
management?
How does Enquiro's system adjust bids to manage ROI
goals?
What is Enquiro's experience with landing page
testing?
How does Enquiro approach and integrate a paid
inclusion strategy?
How would Enquiro handle optimizing a paid campaign?
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