How does Enquiro identify the best keywords?

We start by identifying your target market using a Target Market Profile to determine the how the market’s key characteristics, demographics, and psychographics impact how the target user will search. With determining keywords, it is important to consider the keywords that are giving the highest search volume, as well as the keywords the target audience will use to find the site. Having the target market profile will aid in determining the right keywords to drive qualified traffic to the site.

With a keyword analysis, examination of the buying cycle and purchase decision process is also considered as well as the changing terminology used as the user begins to progress towards the purchase decision. Enquiro’s experience with business-to-business purchase decision processes enables us to target the user with unique keywords to generate traffic at all stages of the purchase decision process ensuring that your site ranks for search queries from the problem identification through to the post purchase dissonance phase of the process.

Search volume is also considered in the selection of keywords bearing in mind, only the keywords shown to be used by the target market and have higher search volumes will be recommended to you to optimize for with SEO practices and bid on in Sponsored Campaigns.

Branding is especially important in the keyword identification stage and therefore branded terminology such as your company name and identified products will be used in both SEO and SEM campaigns.

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