How does Enquiro's system adjust bids to manage ROI goals?

• Bid strategies simplify the process associated with complex keyword management tasks. Search Center™ contains not only a library of automated best-practice strategies but also allows us to create custom rules for client’s unique bidding strategies. Through this combination, we can develop winning bid strategies, respond quickly to competitive bid conditions and compete within the bounds of client’s marketing budget.

• AdMatch™ associates keywords with the precise text ad that was served. With this information, we gain greater insight into which text ads are most successful and can make appropriate changes to text ad, creative and keyword strategies.

• TrueClick™ provides alerts and reports on suspicious keyword activity based on defined thresholds. Armed with this information, we can determine if the suspicious activity is the result of good marketing efforts or if some level of click spam is occurring protecting campaign ad costs and conversion rates.

Our primary interests in any sponsored campaign are accountability and effective tracking. We are always driven by “real” ROI goals (accounting for time value of investments), which act as the top of mind impetus for defining business rules, action plans, and strategic movements.

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List the search engines that Enquiro's PPC toolset integrates with.

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