What is Enquiro's
experience with landing page testing?
We focus on continuous
improvement in every aspect of our PPC campaign
management and are never content with
maintaining current successes or metrics. As a
result, we re-evaluate the short-term goals
monthly and the long-term goals quarterly.
Coaching a click comes primarily through
messaging and ranking on the SERP itself, but
beyond brand building, a click has no value
unless it leads to a conversion – which is
within the locus of control of the Landing Page
and the actual content itself. For these
reasons, our landing page testing is built
around collected SEM best practices, a complete
understanding of the purchasing and
consideration behavior of the target market, and
a complete SWOT analysis of the current and
competitor’s conversion paths.
We have conducted various split-tests and
multivariate tests of landing pages, tying in a
robust tracking procedure so that we can
attribute and isolate those successful changes –
consistently building upon each success (step by
step) to create a larger ROI.
Although we have worked directly with 3rd
parties, who have both designed the landing
pages as a preferred vendor of our client’s
choosing and written new content – we always
look at our relationship with 3rd parties as a
symbiotic extension of our client’s relationship
with us. We protect the overall goals and
objectives of our clients total SEM solution,
integrating and coaching our client’s and our
own SEM best practices into the final product.
We hold ourselves accountable to the success of
the complete SEM solution, whether parts or
pieces are created by third parties, in-house,
or by the client themselves. More Questions
How would Enquiro measure and track branding
campaigns in PPC?
List the search engines that Enquiro's PPC
toolset integrates with.
What are Enquiro's best practices for testing
PPC?
How do other SEM considerations play a role in
PPC for Enquiro?
What is the average turnaround in setting up a
PPC campaign?
Describe Enquiro's system for tracking PPC.
What is Enquiro's strategy for ensuring every
PPC client gets the highest ROI possible?
How does Enquiro identify the best keywords?
What tools does Enquiro use to develop keywords?
What is Enquiro's experience with portfolio bid
management?
How does Enquiro's system adjust bids to manage ROI
goals?
How does Enquiro approach and integrate a paid
inclusion strategy?
How would Enquiro handle optimizing a paid campaign?
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