What is Enquiro's
experience with predictive modeling?
Enquiro has been a pioneer in
the area of predicting search user behavior. The
body of knowledge that helps us understand how
the user will interact with a page of search
results is largely due to Enquiro's research in
this area. Starting with our first
research project in the area, Inside the Mind of
the Searcher, we since produced a series of
studies, including two groundbreaking eye
tracking studies, that have helped us
understand, in minute detail, how a user
interacts with search results. This has allowed
Enquiro to create predictive modeling scenarios
on a keyword by keyword basis, based on defined
profiles and personas of the target market. All
three major engines have asked us to speak to
their internal teams about searcher behavior and
this input has helped shape each search
interface as we know it today.
We can state with confidence that when we speak
of search behavior and our understanding of it;
Enquiro is the world renowned authority in this
area.More Questions
How does Enquiro stay abreast of the latest
technologies?
What search tools does Enquiro use?
What kind of competitive tools does Enquiro use?
Does Enquiro have established APIs?
Does Enquiro have proprietary tools for managing
changes in Search Engine algorithms?
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