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We are nowhere on the search engines What are the risks of a transition? Our costs are too high Not generating enough qualified leads How do I strengthen my brand through search marketing?

What kind of competitive tools does Enquiro use?

We use a number of tools to manage PPC, PI & SEO. There are probably too many to list, but as a sample, here are some tools that we use on a regular basis to manage and aid in our strategies. Of course, as new tools become available we are active in testing beta versions.

In terms of Analytics, we use a number of tools such as: HBX, WebTrends, and Ominture’s SiteCatalyst, Google Analytics, Siebel, amongst others.

We use a number of proprietary tools which use the application programming interface (API) to help and gather intelligence information from search engines. As well, we use a number of in-house tools as well. Such as our SEI (Search Engine Intelligence) tool for reporting organic visibility of keywords. Yahoo Page Strength to determine how well a specific page is doing in Yahoo based on a number of grading factors. Others include; Pages Indexed/Backlink checker, SERP listing Retriever, Meta Data Analyzer, Side by side site search, Google Data Center tool and more.

Other products/tools used include:

Analytics: Site Catalyst, HBX, Google Analytics

Hitwise Competitive Intelligence

Alexa – for compiling intelligence about websites, through stats and rankings as a snapshot of a larger picture.

SEO book Keyword Tool

Link Popularity Checker http://tools.seobook.com/general/linkpop/index.php

SEO Book Competition Finder http://tools.seobook.com/competition-finder/index.php

Google Adwords Keyword Tool

Google Trends – for aid with keyword popularity

Yahoo Site Explorer – for checking link inventory and index page counts in Yahoo

Google Webmaster Tools – for diagnosing any potential indexing issues with sites as well as checking for link inventories and related site issues.

Checkload – to check site load times

SharePoint – both internally and for our clients as a portal for publishing deliverables

Overture Search Suggestion Tool – for identifying estimated keyword volumes

Sitemap Generator http://www.xml-sitemaps.com/

Search Center

Various Whois Lookups http://www.whois.sc – to find registration, server and IP data.

Webpage Analyzer http://www.websiteoptimization.com/services/analyze/

Various SIMSpiders- for spider simulation to see what a search engine spider sees when they visit a site.

Xenu – to check for broken links, gathering URLs, reporting html errors including 404. Perfect for building SiteMaps also provides the ability to build XML sitemap to submit to search engines.

GSiteMapper - proprietary tool used either crawl a site or process a text tab delimited file to create XML sitemaps

FireFox – this browser has great number of open source plugins and custom script that are used to efficiently gather intelligence information from sites or search engine results.

Trellian KeyWordDiscovery – online software that is used to develop keywords that we can use in organic and pay per click (PPC) campaigns for our clients.

These are but a sample of the tools that we use. As you can see there are a number of diverse tools that we use to contribute to creation our products and solutions that we provide such as keyword analysis, competitive analysis, sponsored bid management, conversion analysis and more.

More Questions

How does Enquiro stay abreast of the latest technologies?

What search tools does Enquiro use?

Does Enquiro have established APIs?

Does Enquiro have proprietary tools for managing changes in Search Engine algorithms?

What is Enquiro's experience with predictive modeling?

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