What kind of search
tools does Enquiro use?
We use a number of tools to
manage PPC, PI & SEO. There are probably too
many to list, but as a sample, here are some
tools that we use on a regular basis to manage
and aid in our strategies. Of course, as new
tools become available we are active in testing
beta versions.
For more specific examples, see the following
sample of tools and description of why they are
useful as part of our online marketing efforts:
|
Product or Service |
Description |
|

Click
Density |
ClickDensity is a type of
Analytics Software that reports where
users have clicked.
Identify usability and information
architecture issues on your site.
clickdensity is not another statistics
or web analytics tool - instead it
allows you to analyze the user
experience and identify usability and
information architecture issues that
would have been impossible to identify
without it.
Get instant insight.
The ClickDensity heat map shows at a
glance the relative popularity of
components on your pages. Getting
similar data from standard web analytics
tools can be impossible, or at best
complex and time consuming.
- See where people are clicking that
they shouldn't be.
- See exactly where your users are
clicking. |
|

Crazy
Egg |
Very similar to ClickDensity but
has an entirely free version.
-
Test different versions of a page to
see which works better
-
Discover which ad placement gives
the best results
-
Find out which design encourages
visitors to click deeper
-
Learn which content leads to
improved sales
|
|

Feed
Burner |
FeedBurner provides the ability
for users to easily optimize and
publicize their content through the use
of RSS feeds. FeedBurner also provides
reporting which allows users to see
metrics regarding their subscribers.
FeedBurner provides users another way to
promote their blogs or podcasts.
FeedBurner also formats your Feed's
content making it readable by all major
directories that consumers use. |
|

Hit Tail |
HitTail reveals in real-time the
least utilized, most promising keywords
hidden in the Long Tail of your natural
search results. It presents these terms
to you as suggestions that when acted on
can boost the natural search results of
your site It helps you brainstorm ways
to focus on your long tail inventory so
your blogging or marketing campaigns can
be more effective in reaching a larger
number of people.
Why anyone would want to analyze the
long tail?
Because search traffic on the collective
searches for long tail keywords can
equal or exceed all of your most popular
terms added together. |
|

Linked
In |
When you join, you create a profile that
summarizes your professional
accomplishments. Your profile helps you
find and be found by former colleagues,
clients, and partners. You can add more
connections by inviting trusted contacts
to join LinkedIn and connect to
you.
Your network consists of your
connections, your connections’
connections, and the people they know,
linking you to thousands of qualified
professionals.
-
Find potential clients, service
providers, subject experts, and
partners who come recommended
-
Be
found for business opportunities
-
Search for great jobs
-
Discover inside connections that can
help you land jobs and close deals
-
Post and distribute job listings
-
Find high-quality passive candidates
-
Get introduced to other
professionals through the people you
know
|
|

My Blog
Log |
MyBlogLog is a Communities
service to empower authors and readers
to operate at the same level. Everyone
who reads a web site or blog can learn
about and engage with one another, and
in the process take the conversation to
a whole new level.
Authors can learn more about their
readers individually and as a group.
What do they like and what are they
ignoring? What are they reading
elsewhere on the Web?
MyBlogLog enables you to take advantage
of your existing presence on the Web and
ties it into communities of like-minded
readers and authors to add context to
the conversations in which you take
part.
|
|

Stat
Counter |
A free and reliable
invisible web tracker, highly
configurable
hit counter and real-time detailed
web stats. Insert a simple piece of
our code on your web page and you will
be able to analyze and monitor all the
visitors to your website in real-time!
-
Free, Fast, Responsive, Quick
loading and Reliable Service.
-
Invisible Tracking - no ads on your
website.
-
Accurate real-time website
statistics with detailed visitor
tracking and analysis
|
|

Zoom
Clouds |
Tag clouds are informative,
appealing representations about what's
happening in your website.
With ZoomClouds you can put small
(or large) tag clouds on your website
that relate to whatever is going on in
your website. And because you have
control regarding the look and feel of
the cloud, you will be able to enhance
the content and appearance of your page
with minimal effort and no cost to you,
and at the same time, provide your
visitors with an appealing way to see
what terms are more often mentioned in
your website. |
|

Stumble
Upon |
StumbleUpon helps you discover
and share great websites. As you click Stumble!,
we deliver high-quality pages matched to
your personal preferences. These pages
have been explicitly recommended by your
friends or one of 1,799,347 other
websurfers with interests similar to
you. Rating these sites you like ( )
automatically shares them with
like-minded people – and helps you
discover great sites your friends
recommend |
|

Digg |
Digg is a user driven social
content website. Everything on Digg is
submitted by its community. After you
submit content, other people read your
submission and Digg what they like best.
If your story rocks and receives enough
Diggs, it is promoted to the front page
for the millions of visitors to see.
What can you do as a Digg user? Lots.
Every person can digg (help promote),
bury (help remove spam), and comment on
stories... you can even Digg and bury
comments you like or dislike. Digg also
allows you to track your friends'
activity throughout the site — want to
share a video or news story with a
friend? Digg it! |
|

Reddit |
A source for what's new and popular on
the web -- personalized for you. We want
to democratize the traditional model by
giving editorial control to the people
who use the site, not those who run it.
Your votes train a filter, to let
reddit know what you liked and
disliked, because you'll begin to be
recommended links filtered to your
tastes. All of the content on reddit is
from users who are rewarded for good
submissions (and punished for bad ones)
by their peers; you decide what appears
on your front page and which submissions
rise to fame or fall into obscurity. |
|

Del.icio.us |
del.icio.us is a social
bookmarking website -- the primary use
of del.icio.us is to store your
bookmarks online, which allows you to
access the same bookmarks from any
computer and add bookmarks from
anywhere, too. On del.icio.us, you can
use tags to organize and remember your
bookmarks, which is a much more flexible
system than folders.
You can also use del.icio.us to see the
interesting links that your friends and
other people bookmark, and share links
with them in return. You can even browse
and search del.icio.us to discover the
cool and useful bookmarks that everyone
else has saved -- which is made easy
with tags. |
|

Squidoo |
Squidoo is community based on the
creation of lenses. A lens is one
person's view on a topic that matters to
her. It's an easy-to-build, single web
page that can point to blogs, favorite
links, RSS feeds, Flickr photos, Google
maps, eBay auctions, CafePress designs,
Amazon books or music, and more. Then,
when someone is looking for recommended
information, fast, your lens gets him
started and sends him off in the right
direction. It's a place for searchers to
start, not finish. |
|

PollDaddy |
PollDaddy is a Free online tool,
which allows you to create free polls
and place them on your website, blog
MySpace, Bebo or Facebook account or
anywhere online that you can paste a bit
of JavaScript or Flash! |
|

WikeSeek |
WikiSeek is custom search engine
for Wikipedia.
Wikiseek utilizes Searchme's category
refinement technology, providing
suggested search refinements based on
user tagging and categorization within
Wikipedia, making results more relevant
than conventional search engines. |
|

Wengo
Visio |
Wengovisio is a Flash-based
widget 100% Free that you can embed in
your blog/webpage to allow readers to
call you when you’re available through
their web browser without downloading
any software. The readers have the
possibility to make both live audio or
video phone calls (without subscribing).
You need to signup for a Wengo account
and give your site URL to generate the
widget code to embed in the website. |
|

Eurekster |
Joining a Eurekster SearchParty™
is like being part of a true democracy.
When you form a SearchParty for your
site, every time someone searches and
finds a useful result, Eurekster
automatically casts their vote for that
result. The more people that do the
same, the higher that result is ranked.
So future searches get faster and
results more relevant.
The results are dictated by the people,
not by a corporation or an editor. |
More Questions
How does Enquiro stay abreast of the latest
technologies?
What kind of competitive tools does Enquiro use?
Does Enquiro have established APIs?
Does Enquiro have proprietary tools for managing
changes in Search Engine algorithms?
What is Enquiro's experience with predictive
modeling?
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