What kind of search tools does Enquiro use?

We use a number of tools to manage PPC, PI & SEO. There are probably too many to list, but as a sample, here are some tools that we use on a regular basis to manage and aid in our strategies. Of course, as new tools become available we are active in testing beta versions.

For more specific examples, see the following sample of tools and description of why they are useful as part of our online marketing efforts:

Product or Service

Description

Click Density

ClickDensity is a type of Analytics Software that reports where users have clicked.

Identify usability and information architecture issues on your site.
clickdensity is not another statistics or web analytics tool - instead it allows you to analyze the user experience and identify usability and information architecture issues that would have been impossible to identify without it.

Get instant insight.
The ClickDensity heat map shows at a glance the relative popularity of components on your pages. Getting similar data from standard web analytics tools can be impossible, or at best complex and time consuming.

- See where people are clicking that they shouldn't be.
- See exactly where your users are clicking.

Crazy Egg

Very similar to ClickDensity but has an entirely free version.

  • Test different versions of a page to see which works better

  • Discover which ad placement gives the best results

  • Find out which design encourages visitors to click deeper

  • Learn which content leads to improved sales

Feed Burner

FeedBurner provides the ability for users to easily optimize and publicize their content through the use of RSS feeds.  FeedBurner also provides reporting which allows users to see metrics regarding their subscribers.

FeedBurner provides users another way to promote their blogs or podcasts.  FeedBurner also formats your Feed's content making it readable by all major directories that consumers use.

Hit Tail

HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. It presents these terms to you as suggestions that when acted on can boost the natural search results of your site  It helps you brainstorm ways to focus on your long tail inventory so your blogging or marketing campaigns can be more effective in reaching a larger number of people.

Why anyone would want to analyze the long tail?
Because search traffic on the collective searches for long tail keywords can equal or exceed all of your most popular terms added together.

Linked In

When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

  • Find potential clients, service providers, subject experts, and partners who come recommended

  • Be found for business opportunities

  • Search for great jobs

  • Discover inside connections that can help you land jobs and close deals

  • Post and distribute job listings

  • Find high-quality passive candidates

  • Get introduced to other professionals through the people you know

My Blog Log

MyBlogLog is a Communities service to empower authors and readers to operate at the same level. Everyone who reads a web site or blog can learn about and engage with one another, and in the process take the conversation to a whole new level.

Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring? What are they reading elsewhere on the Web?

MyBlogLog enables you to take advantage of your existing presence on the Web and ties it into communities of like-minded readers and authors to add context to the conversations in which you take part.

 

Stat Counter

A free and reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page and you will be able to analyze and monitor all the visitors to your website in real-time!

  • Free, Fast, Responsive, Quick loading and Reliable Service.

  • Invisible Tracking - no ads on your website.

  • Accurate real-time website statistics with detailed visitor tracking and analysis

Zoom Clouds

Tag clouds are informative, appealing representations about what's happening in your website.

With ZoomClouds you can put small (or large) tag clouds on your website that relate to whatever is going on in your website.  And because you have control regarding the look and feel of the cloud, you will be able to enhance the content and appearance of your page with minimal effort and no cost to you, and at the same time, provide your visitors with an appealing way to see what terms are more often mentioned in your website.



Stumble Upon

StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 1,799,347 other websurfers with interests similar to you. Rating these sites you like () automatically shares them with like-minded people – and helps you discover great sites your friends recommend

Digg

Digg is a user driven social content website. Everything on Digg is submitted by its community.  After you submit content, other people read your submission and Digg what they like best. If your story rocks and receives enough Diggs, it is promoted to the front page for the millions of visitors to see.

What can you do as a Digg user? Lots. Every person can digg (help promote), bury (help remove spam), and comment on stories... you can even Digg and bury comments you like or dislike. Digg also allows you to track your friends' activity throughout the site — want to share a video or news story with a friend? Digg it! 

Reddit

A source for what's new and popular on the web -- personalized for you. We want to democratize the traditional model by giving editorial control to the people who use the site, not those who run it. Your votes train a filter, to let reddit know what you liked and disliked, because you'll begin to be recommended links filtered to your tastes. All of the content on reddit is from users who are rewarded for good submissions (and punished for bad ones) by their peers; you decide what appears on your front page and which submissions rise to fame or fall into obscurity.

Del.icio.us

del.icio.us is a social bookmarking website -- the primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too. On del.icio.us, you can use tags to organize and remember your bookmarks, which is a much more flexible system than folders.

You can also use del.icio.us to see the interesting links that your friends and other people bookmark, and share links with them in return. You can even browse and search del.icio.us to discover the cool and useful bookmarks that everyone else has saved -- which is made easy with tags.

Squidoo

Squidoo is community based on the creation of lenses.  A lens is one person's view on a topic that matters to her. It's an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and more. Then, when someone is looking for recommended information, fast, your lens gets him started and sends him off in the right direction. It's a place for searchers to start, not finish.



PollDaddy

PollDaddy is a Free online tool, which allows you to create free polls and place them on your website, blog MySpace, Bebo or Facebook account or anywhere online that you can paste a bit of JavaScript or Flash!



WikeSeek

WikiSeek is custom search engine for Wikipedia. 

Wikiseek utilizes Searchme's category refinement technology, providing suggested search refinements based on user tagging and categorization within Wikipedia, making results more relevant than conventional search engines.



Wengo Visio

Wengovisio is a Flash-based widget 100% Free that you can embed in your blog/webpage to allow readers to call you when you’re available through their web browser without downloading any software. The readers have the possibility to make both live audio or video phone calls (without subscribing). You need to signup for a Wengo account and give your site URL to generate the widget code to embed in the website.



Eurekster

Joining a Eurekster SearchParty™ is like being part of a true democracy. When you form a SearchParty for your site, every time someone searches and finds a useful result, Eurekster automatically casts their vote for that result. The more people that do the same, the higher that result is ranked.

So future searches get faster and results more relevant.

The results are dictated by the people, not by a corporation or an editor.

More Questions

How does Enquiro stay abreast of the latest technologies?

What kind of competitive tools does Enquiro use?

Does Enquiro have established APIs?

Does Enquiro have proprietary tools for managing changes in Search Engine algorithms?

What is Enquiro's experience with predictive modeling?


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