What search tools does Enquiro employ to develop keywords?

At Enquiro, the process is more important than the technologies. Everyone has basically the same or similar technology, but it’s how we use the technology that makes us so good.

That said, several tools are used in combination to best perform a keyword analysis starting with our Target Market Profile. The target market profile allows Enquiro to best know your target market and be able to communicate with them in their language. After Enquiro has an in-depth understanding of the target user we will begin to use several standard industry sources to begin to identify keywords.

The keyword analysis usually begins with several suggestions based on your experience within your industry. We also use a collection of top referring keywords from your website metrics package. This keyword list is expanded by performing a competitive analysis of your top online competition and identification of the words that they have used throughout their sites, optimized for in meta tags, title and description tags. We use several sources for gathering the competitive intelligence such as the Google Keyword Tool and our proprietary Simspider, a Search Engine Simulator to indicate key characteristics and performance metrics.

Then the gathered keywords are developed further using several keyword suggestion tools. These keyword tools include such 3rd party sources as Wordtracker, Overture Keyword Suggestion tool, Google Keyword Tool, and the SEO book keyword tool. We believe in being as accurate as possible with our keyword analysis and therefore we use multiple sources to gather as much information as possible to provide the best solution to our clients. Enquiro believes in providing a total solution and to do so we recognize the importance of using multiple sources and points of view.

For PPC campaigns, Enquiro will strongly consider variations of words and will bid on common misspellings to provide the best possible opportunities to begin the sales conversation between Grainger and its potential customer.

For business-to-business sites, we do not recommend optimizing for misspellings as optimizing for a keyword requires the same misspelling to be repeated throughout the content, which will negatively affect the marketing message of your company.

More Questions

How would Enquiro measure and track branding campaigns in PPC?

List the search engines that Enquiro's PPC toolset integrates with.

What are Enquiro's best practices for testing PPC?

How do other SEM considerations play a role in PPC for Enquiro?

What is the average turnaround in setting up a PPC campaign?

Describe Enquiro's system for tracking PPC.

What is Enquiro's strategy for ensuring every PPC client gets the highest ROI possible?

How does Enquiro identify the best keywords?

What is Enquiro's experience with portfolio bid management?

How does Enquiro's system adjust bids to manage ROI goals?

What is Enquiro's experience with landing page testing?

How does Enquiro approach and integrate a paid inclusion strategy?

How would  Enquiro handle optimizing a paid campaign?

BACK TO ALL QUESTIONS