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The Four Phases of Successful Website Redesign

1. Planning
A website redesign is the perfect opportunity to fix what is broken and amplify what is working. Enquiro will analyze your existing site to pinpoint what is currently working and where the areas for improvement lie. With this information, we provide strategic SEO consultation based on industry best practices and more importantly your needs as a company.

A review of existing keywords and organic keyword visibility is a key part of the planning process that will be used to help form the foundation of your online marketing campaign with the new site. Enquiro will assist you in the review of your existing keyword list, take look at competitor keywords and provide insight into any additional terms that will increase your ROI as part of your redesign. You will also receive expert SEO advice on your design concepts and usability issues.

2. Transition
Changes can be difficult to implement. That is why Enquiro works with your team to create a priority checklist of SEO tasks for implementation. Our team also assists in setting up any tracking code used for monitoring new site pages. In order to communicate and monitor pre and post-launch metrics, reporting dashboards are created to highlight key performance indicators.

3. Launch
In order to make your site launch as stress-free as possible, we provide launch support and adjust web analytics tracking accordingly. Once baseline metrics have been determined, Enquiro communicates site performance through reports and consultation.

4. Post Launch
Enquiro constantly monitors performance to ensure SEO objectives are being met. If campaign changes are required, our team of dedicated search marketing strategists makes the necessary adjustments to SEO strategy to drive traffic and leads to your newly designed site. Any necessary changes to SEO strategy are communicated and Enquiro identifies any new requirements based upon the successes achieved, the challenges encountered, the changing competitive landscape, and the evolving search engine algorithms.