User Relationships - Building a Sustainable Future

The strength of the user relationship with your brand and selling proposition is what changes a prospect to a customer - what's more, it's also the thing that keeps that customer coming back. 

Got questions?... do you have relevant business questions, maybe we've already answered them.

Research drives our Search Engine Marketing solutions, and at the center of all that research is us trying to understand your unique target market - their influences, behaviors, and inevitable purchasing patterns. Through our ground breaking research into how B2B industries and individuals interact online, as well as their complex interactions with the search engine results pages, we continue to develop a better understanding of your audience.

We get it!
We understand what users are looking for once they get to your website, and we work with you to improve that experience. Further to that, we understand what your potential audience is doing before they even visit your site. Resonance with the user is what encourages a successful user experience, and more than likely, it is the difference between a lead or sale and an abandonment.  What is your abandonment rate like?

Understanding is one thing, but in order to improve your relationship with your audience a conversation needs to be started, this new online relationship is a 2-way street with many stops along the way - touch points that are opportunities to build a stronger relationship, motivate an action/conversion, and connect with a consumer. All that and you have to continually manage that relationship and your online reputation.

• What type of social media outlets and applications can you leverage to engage your audience?
• How can you let them have their say without losing the organization's identity in the process?
• How do you get yourself in the right place at the right time in front of the right audience?

That's what we're here for.

How do we do it? We ask questions, we pay attention, and we listen to the marketplace - some of our methods are:

Usability Studies
By sitting with individuals that make up your target audience and walking through common website actions we are able to determine where some of the largest site issues are, from site learnability to messaging.

Eye-Tracking
By performing a baseline Eye-Tracking Usability Study, we can address your major pains to discover how your audience is using your site, as well as, in minute detail, what is attracting their attention - compare this to your competitors and you have a basis for quantified improvement.

Surveys
Let your audience tell you what they think, what they want and what they expect. One way to encourage the 2-way discussion is to illicit their feedback and build the qualified responses into your growth plan.

Social Media Strategy
We will outline how to become an active participant in the rapidly developing online community and consumer conversation, but in a way that’s appropriate for your target market.

Target Profiles and Personas
This document creates profiles of your primary target customers – the Right People - identifying their key activities in the "buying funnel," what they want and how we can fulfill their wants in terms of Search Engines and Website Experience.

Constructing target customer profiles assists us in working with you to develop successful Search Engine Marketing Strategies. The better we understand and clearly identify the wants and needs of your target audiences – the better we will be able to market to them. Having target customer profiles in place will also assist us in allocating your Search Engine Marketing dollars more efficiently and effectively.

Competitive Analysis
Part of knowing what is right for your audience is finding out what the competition is doing - knowing where the opportunities and gaps are, building on competitors successes, avoiding competitors failures, and capturing a larger market share and share of voice.

Conversion Audit
Whether it is a lead or a complete sale - every online conversation needs to lead to a conversion. However, in a consumer-initiated market - that conversion is coached and not pushed, and it is very much a reflection of how strong your consumer relationship is. We can help reduce bounce rates and increase ROI by converting more of your existent visitors, and attracting more qualified traffic.