Web Analytics drive your Search Engine Marketing Campaign

Without an idea of where you were, and how you got there - how can you ever expect to move forward?  

Got questions?... do you have relevant business questions, maybe we've already answered them.

All SEO and SEM is tragically flawed if it isn't using analytics to guide it and track it. How else can you know if you are heading in the right direction, if your project is on track, or if success is even possible?

Web Analytics is about gathering all the business intelligence available to make the right business decisions, consistently and accurately, throughout the entire life span of a marketing campaign - and being able to quantify direction, scope, and success:

• After we clearly understand your target customers, we immediately try to flush out the "real goals" of the campaign. Often these goals are tied to specific metrics which are measured by analytics; and we use these metrics to help guide the focus of our work with you. We hold ourselves accountable to meeting all of these goals.
  
• Based on your goals and our predefined set of metrics, we establish baselines to help us clearly see the performance of our SEM strategies. Web Analytics helps us analyze historical data in order for us to get an accurate representation of where you are and where future opportunities lie.
   
• When we make recommendations to improve conversions and your bottom line - we base them on real data from robust analytics, in order to identify conversion paths, barriers in conversion paths, and conversion success rates segmented by various referring sources - because any and all improvements need to be sustainable
   
• We track progress throughout campaigns. Always looking for trends and the real story behind the numbers. But we understand that different levels within an organization need to be provided with the metrics that matter the most to them - usually at various time intervals and in various formats. In our SEM campaign we tailor our reporting for your immediate needs so that time can be better spent analyzing the data rather than gathering it.
   
• We manage our PPC campaigns using a heavy influence of web analytics because we understand that metrics such as clicks and impressions are simply not enough when making decisions with an immediate cost. We segment keywords and campaigns to the conversion level so that we can provide our clients with the greatest overall ROI - qualified traffic is always worth more than just traffic.
   
• Apart from traditional analytics we monitor our clients’ competitive landscape using metrics from Alexa, Google Trends, Search Engine Rankings, HitWise and other propriety tools which measure performance in the search engines. Our belief is that in order for you to be successful, you always have to be one step ahead of the curve - and analytics make that possible.