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AND THEN THERE WAS LINK BAITING...

Issue: You need to generate some buzz about your site and solution offerings yet you're not sure how to reach your target audience in an efficient and cost effective manner.

A quick, easy and cost effective way to create a "buzz" about your site is through what us folks in the search industry refer to as link baiting.  Link baiting is a great way for adding content to your site that can easily help build your external link inventory and help promote your site within the search engines and online space as being an authority on a given topic.

Link Baiting Defined: the process of creating content that naturally attracts links to your web page by getting people to talk about it, discussing it on forums, blogging about it, or posting about it.  In essence link baiting is the process of creating content on your site that users will find interesting and somewhat unique.  As a result they place a link from their site or blog to your site.

There are two key benefits to link baiting:

  1. Link baiting helps to create a buzz about your site or solution offering and adds relevant content to your site enhancing your site as being more authoritative on a specific topic
  2. Link baiting helps build external link inventory for your website or blog. The search engines still treat links to ones site as a key ranking factor in determining the most relevant and authoritative sites on the web.

Link bait can effectively be used in articles, blog posts and content pages on your site.  Proper use of link baiting can drive tremendous amounts of traffic to your site or blog in a short period of time.  Let the buzz begin.

Link Bait Defined: unique and interesting content that other sites naturally want to link to.  The content is the "bait" and the link to your site is the "catch".

Building up your external link inventory to your site is a key factor that contributes as to how the search engines will rank your site.  Traditional link building practices can be tedious and yield limiting results.  Link baiting gives you the power to generate your own content and create a buzz and allow others to simply link to your content. 

The end goal is that you create a buzz about your site and the other sites that link to your content automatically build up your external link inventory.

Contact Enquiro for more information on using link baiting as part of your link building strategy.