Participant Recruitment Drive: Do you live in Kelowna and want to earn cash by testing websites (less than an hour of your time)?
Contact us today at
861-5252 ext. 226 or here.
Actions speak louder than words,
and when judging the merit of Enquiro's solutions,
it is all of our past successes that prove we can
add value to your company- we can work with you to
reach all of your necessary business objectives, and
we can help you bridge the changing dynamics of
consumer initiated marketing to ensure a sustainable
future through Search. read more!
What is Search Engine Optimization (SEO)?
Search engine optimization (also known as SEO) is the process of designing your website content so that users can find your website through keyword searches in search engines such as Google, Yahoo or ASK. Traditionally search engine optimization includes items such as:
placing keywords in page titles
placing keywords in meta data including description and keyword tags
ensuring that the page text has proper keyword density for the specified keyword
ensuring that the search engines can crawl and index your content (meaning that you have not placed keyword rich content within images and flash)
ensuring that your site is well interlinked from important key phrases to internal site pages
ensuring that the external links pointing to your site feature keywords in the anchor text
ensuring that you provide useful and informative content on your site
The focus of search engine optimization is to generate what is known as organic/natural rankings in the search engine results pages. Having a strong presence as a result of high organic visibility will help generate more traffic to your website. In turn more traffic to your website means an opportunity to turn site visitors into paying customers. Search engine optimization combined with PPC management form the foundation of your online marketing campaign. Search engine optimization is not just about proper keyword density, acquiring links, search engine and directory submissions, or technical implementation. Search engine optimization involves a number of variables and factors that, when working together, form an effective website.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. A few year’s ago with some of our initial eye tracking research, Enquiro discovered Google's Golden Triangle. (Google’s Golden Triangle is triangular area of a Google Search Engine Results Page that drew/draws the majority of user interaction.) This is the real estate that all search engine marketers covet for their client’s websites. Search engine optimization is a means of working towards a presence in this prime real estate of the search engine results page.
Search Engine Optimization for the Major Search Engines…
Effective search engine optimization will give you a presence in the major search engines including:
Search engine optimization is one part of a total online marketing solution that when implemented can provide your website and your company with a presence within the major search engines. For more information on search engine optimization or to find out more about Enquiro’s research on search, please have your people call our people. We’ll do lunch (or we’ll at least answer your questions about search engine optimization.) Contact Us today!
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