Website Redesign: Improving Website Usability with Enquiro

Every site owner and Webmaster has thought about a site redesign at one point. In fact, many have completed a number of site redesigns. The thing is that most people overlook SEO when redesigning their websites. A poorly planned website redesign can dramatically affect your search engine rankings. We have seen it happen all too many times. That’s where Enquiro comes in. We have years of experience in helping Webmasters and site owners with their website redesigns.

What is a Website Redesign?

A website redesign is all about continuous improvement. Let’s face it the Internet is an ever changing environment and website redesigns are a necessary means for intercepting your target audience. A website redesign is simply modification of your website to improve the look, feel and experience on your website. A successful website redesign can be used to:

1. Improve the User Experience on your Website
2. Improve rankings in the search engines results
3. Create a more aesthetically pleasing look to enhance your brand and image

As part of the online marketing solutions that Enquiro provides, we can help you create and test wireframes and mock ups of planned pages for your website that allow you to effectively interact with new prospects helping you establish a relationships with potential customers. We focus on the user and helping you provide the best user experience possible via your website. As part of your website redesign, Enquiro features a team of leading experts who will:

• Help you Evaluate your existing site (what’s working, what’s not)
• Help you plan out your Website Redesign
• Guide you through the Site Redesign Process
• Help you test your proposed site for Website Usability using eye tracking research.
• Work with you to prevent loss of rankings in the search engines.
• Provide SEO best practices for continued success with your online campaigns during a seamless transition.
• Experiment with your Registration forms, Site Navigation and Calls to Action

As part of your website redesign solution, Enquiro can leverage our expertise in eye tracking research and test various pages with a sample of users who represent your potential prospects. We’ll help you get a better understanding as to why users react the way they do on your existing website and how they may react on test pages for your website. We’ll help you with any website usability issues that you may encounter.

Thinking of a site redesign? You may be interested in finding out a little more about how Enquiro’s total SEO solutions strategy can help you improve your website usability. Whether you need help planning your website redesign, need best practice information/documentation or simply need consultation on website redesign issues, Enquiro will work with you to establish an effective website redesign strategy that works for you. For more information on website redesign solutions, eye tracking research or other website usability solutions, contact Enquiro today!

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